Bad Back Chairs
The client’s initial requirement was for an e-marketing campaign to highlight the benefits of ergonomic office furniture.
After some discussion, we decided on a series of four emails, including a call to action and links to videos on the furniture.
The client was considering targeting HR professionals, so I contacted five people I know from networking who work in this field and passed their recommendations on to the client. This was an additional service carried out without charge in order to increase the likely success of the email campaign.
The client then booked a series of 10 blogs to help drive more business to his website and establish his credentials as an expert in the field. These were produced by the client giving a verbal phone brief, which were then written up as a series of blogs.