Let’s face it, grammar is a minefield of rules and regulations. While a copywriter should have a better understanding of grammar than most people, even the best of us would admit to being unsure about certain rules and need to look things up from time to time.
To add to the complexity, language is constantly changing and evolving. This is, of course, part of the endless fascination and beauty of our language – but equally it can add to the frustration when trying to present consistency on your website or in your marketing material.
While some people claim that grammar no longer matters, my view is that it’s better to aim high and avoid putting off potential clients through the sloppy use of language. In the worst cases, bad use of grammar can completely change the meaning of a sentence, leading to confusion and loss of sales.
Here are five common grammatical errors that are all too prevalent in written – and spoken – language.
1. Confusing that and which
2. Using less when you mean fewer
3. Using I was sat and he was stood instead of I was sitting and he was standing
4. Confusing it’s (it is) with its (belonging to it)
5. Not knowing the difference between there, their and they’re
All of these mistakes are easy to correct if you take a minute to search online. I’ve written previous blogs on some of them if you’d like to find out more:
Taking a little bit of time to correct your grammar will pay dividends in the long run – and ensure that you present a more professional face to your customers.
Creative, affordable copywriting that will help you sell your products and services. From blogging packages and web content to press releases and e-marketing, we offer professional copywriting in Huddersfield and Leeds and across West Yorkshire and the UK.
Read my monthly column in The Eye magazine, interviews with top authors in Excelle magazine, features written for Around Town magazine and a variety of articles written for the national press.
From Joanne Harris to Iain Banks, find out more about events with bestselling authors and creative writing courses in Huddersfield run by Key Words.
For business there’s a choice of Writing for Business seminars, one-off masterclasses and speaking engagements, as well as our monthly Coffee & Cake Business Network event at Café Society in Huddersfield