As a copywriter, I make a living from writing about other people’s businesses and getting paid for it. This includes blogging for clients, producing copy for their websites and brochures, creating advertorials and SEO articles, and writing press releases to promote their products and services.
So what would you say if I offered to write about your business for free?
You’d start by thinking there was a catch. But in fact I regularly promote other people’s businesses by writing about them on social media platforms, such as Twitter, Facebook and LinkedIn.
The simple fact is: social media is a conversation. In the same way that you might mention to a friend or family member that you got a great bargain at a shop or particularly bad service from a utilities provider, social media allows us to share our thoughts about the service we receive.
Everyone. It astonishes me when business people today claim that they are not interested in social media. Yes, it takes a certain commitment of time, but once you’ve got started, it can easily become part of your daily marketing strategy.
If you’re not engaging with social media, you can be sure that your competitors are. Not only are they skimming off the potential customers you’re not reaching, but they may also be stealing your current customers by talking to them online while you’re not.
The biggest contract I ever won as a writer came about because someone saw a posting on LinkedIn and recommended me for a particular role.
Think about this for a second. Someone else effectively went job hunting on my behalf. For free.
I’ve done the same for business colleagues on many occasions. This may be on LinkedIn, when someone posts in a business or networking group asking if anyone can recommend a good web designer/business coach/printer/accountant etc. Or on Twitter, where I often retweet posts from companies whose products or services I rate highly.
If you’re not sure where to start, invest in a starter course run by a social media expert. If you don’t know which one to choose, set up a basic LinkedIn profile, join a LinkedIn business group in your area and post a discussion asking for a recommendation. You’ll soon find that other people can’t wait to write about another person’s business.
Creative, affordable copywriting that will help you sell your products and services. From blogging packages and web content to press releases and e-marketing, we offer professional copywriting in Huddersfield and Leeds and across West Yorkshire and the UK.
Read my monthly column in The Eye magazine, interviews with top authors in Excelle magazine, features written for Around Town magazine and a variety of articles written for the national press.
From Joanne Harris to Iain Banks, find out more about events with bestselling authors and creative writing courses in Huddersfield run by Key Words.
For business there’s a choice of Writing for Business seminars, one-off masterclasses and speaking engagements, as well as our monthly Coffee & Cake Business Network event at Café Society in Huddersfield