New year, new website copy

Happy New Year

When businesses get busy, marketing can often take a back seat.

But if you’ve been thinking for a while that your marketing copy – whether online or in print – is looking dated, now is the time to do something about it.

Think about it, when did you last update your website? Have you any news you could be adding to it – or have you thought of starting a regular company newsletter for your customers so that you can send them regular news updates and remind them what you have to offer? It doesn’t have to be monthly – a quarterly newsletter can still bring results.

Has your business passed any landmark moments that could be added to the ‘About Us’ page? Or have you introduced any new products or services in the past year that haven’t yet been added to the relevant pages of your website? Think of your website as your shopfront – the place to display all the best things about your business.

Perhaps you have been considering a complete overhaul of your website. I often talk to clients who have been thinking about doing this for several years but keep putting it off. Meanwhile, their website copy becomes more and more out of date.

If you have already hired a design company to redesign your website, don’t let the copy be an afterthought. Why struggle to write it yourself when a professional copywriter can take this chore off your hands, leaving you to do what you do best.

The start of the year is also a good time to look again at your printed marketing material – before you start attending trade shows and handing out dated material to potential customers.

Start the new year in the best way possible – with a fresh new look for your business and effective, up-to-date copy.

Contact Key Words Copywriting for further information or a no-strings quote.


Creative, affordable copywriting that will help you sell your products and services. From blogging packages and web content to press releases and e-marketing, we offer professional copywriting in Huddersfield and Leeds and across West Yorkshire and the UK.



Read my monthly column in The Eye magazine, interviews with top authors in Excelle magazine, features written for Around Town magazine and a variety of articles written for the national press.



From Joanne Harris to Iain Banks, find out more about events with bestselling authors and creative writing courses in Huddersfield run by Key Words.

For business there’s a choice of Writing for Business seminars, one-off masterclasses and speaking engagements, as well as our monthly Coffee & Cake Business Network event at Café Society in Huddersfield