Did you get many presents this Christmas? Or did you only receive gifts?
Because it has its roots in many different languages, English often has two words that mean the same or very similar things – presents and gifts, freedom and liberty, useful and helpful etc. This wide vocabulary may make English harder to learn as a second language but it gives copywriters a bigger toolbox to work with.
When it comes to writing copy, having a wide range of words to call on can be extremely useful for several reasons:
Giving or receiving a gift somehow seems to describe a richer experience than the more prosaic ‘present’. While both present and gift are used after the words Christmas, birthday and anniversary, gift is also used alongside words such as ‘precious’ or ‘special’. Consider the following phrases:
The gift of life
The greatest gift
She had a rare gift
A gift from God/from the heavens
Sometimes it’s better to use plain language in copywriting, but on other occasions you may want to call on the full richness of the English language for your marketing copy.
As with all copywriting, think about your desired audience. Consider the kind of language they will respond to best: simple and down to earth or more descriptive and emotive. Web copy for a firm of electrical engineers should utilise a different vocabulary from brochure copy written to promote a luxury beauty product.
Any good copywriter will be able to vary the language they use and the type of words they choose for different clients. It may sound obvious, but those writing their own copy often get this wrong – or even incorrect!
Creative, affordable copywriting that will help you sell your products and services. From blogging packages and web content to press releases and e-marketing, we offer professional copywriting in Huddersfield and Leeds and across West Yorkshire and the UK.
Read my monthly column in The Eye magazine, interviews with top authors in Excelle magazine, features written for Around Town magazine and a variety of articles written for the national press.
From Joanne Harris to Iain Banks, find out more about events with bestselling authors and creative writing courses in Huddersfield run by Key Words.
For business there’s a choice of Writing for Business seminars, one-off masterclasses and speaking engagements, as well as our monthly Coffee & Cake Business Network event at Café Society in Huddersfield