A contemporary artist specialising in large-scale abstract canvasses with vibrant colours, Victoria Horkan was looking for a press release to send to art magazines about her forthcoming exhibition in Oxford. Although she is already making a name in the art world, it was important to get across the innovative, contemporary feel of her work, as well as her influences.
As I got to know Victoria having collected her work, I was able to talk to her about her influences and approach. In the end, I wrote two versions of the press release for her: one for the national art magazines and another for local Yorkshire press, as the emphasis was clearly going to be different for these two areas of the media.
“I really felt that Michelle understood my work from the off, she wrote in a very poignant, eloquent way which really connected with what I was trying to portray through my paintings. It’s always nice to know someone will make that extra effort for you too, and Michelle certainly does that.”