Grammar focus: Five common grammatical errors

Let’s face it, grammar is a minefield of rules and regulations. While a copywriter should have a better understanding of grammar than most people, even the best of us would admit to being unsure about certain rules and need to look things up from time to time.

To add to the complexity, language is constantly changing and evolving. This is, of course, part of the endless fascination and beauty of our language – but equally it can add to the frustration when trying to present consistency on your website or in your marketing material.

While some people claim that grammar no longer matters, my view is that it’s better to aim high and avoid putting off potential clients through the sloppy use of language. In the worst cases, bad use of grammar can completely change the meaning of a sentence, leading to confusion and loss of sales.

Here are five common grammatical errors that are all too prevalent in written – and spoken – language.

1. Confusing that and which

2. Using less when you mean fewer

3. Using I was sat and he was stood instead of I was sitting and he was standing

4. Confusing it’s (it is) with its (belonging to it)

5. Not knowing the difference between there, their and they’re

All of these mistakes are easy to correct if you take a minute to search online. I’ve written previous blogs on some of them if you’d like to find out more:

Grammar Focus: How to choose between that and which

Plurals and the rogue apostrophe

Taking a little bit of time to correct your grammar will pay dividends in the long run – and ensure that you present a more professional face to your customers.


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